Color.id from Wella Professionals
Free your mind. Colour with intuition.

For the first time ever, place colour next to colour with bleeding, without foils:

  • Our most intuitive colouring approach
  • New blended colour results: soft transitions even of contrasting tones
  • A captivating new client experience: 98% of clients who had a Color.id service would ask for it again
  • Upgraded colour service in a standard appointment time
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Color Fresh

Color Fresh is a semi-permanent colour with an acid pH and a perfect combination of direct dyes and caring agents. This versatile product is ideal for gently colour refreshment and blonde or grey/white enhancement through lively colour with up to 50% more shine.

Key Benefits:

  • Ideal for first time colour clients
  • Adds depth and tone
  • Gently formula with acid pH – ammonia-free and peroxide-free
  • Fast and easy application
  • Silver shades avaliable to refine grey/white hair
  • Lasts up to 10 shampoos
  • Up to 30% grey/white hair coverage


Perfection by Color Fresh is a specialty leave-in colour product. It contains direct dyes and a vitamin care complex to add vibrant colour and shine to professional colour treatments. An extremely versatile produce, it is ideal as both a colour refresher and for evening out different tones – and beautifully conditioned hair.

Key Benefits:

  • Ideal for colour correction
  • Adds tone
  • Caring formula with acid pH – ammonia-free and peroxide-free
  • Quick application and no development time
  • Creative tool: fast and easy to apply
  • Conditions the hair and gives an intensive shine boost
  • Grey/white blending. Up to 15%