Color.id from Wella Professionals
Free your mind. Colour with intuition.
For the first time ever, place colour next to colour with bleeding, without foils:
- Our most intuitive colouring approach
- New blended colour results: soft transitions even of contrasting tones
- A captivating new client experience: 98% of clients who had a Color.id service would ask for it again
- Upgraded colour service in a standard appointment time
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Color Fresh is a semi-permanent colour with an acid pH and a perfect combination of direct dyes and caring agents. This versatile product is ideal for gently colour refreshment and blonde or grey/white enhancement through lively colour with up to 50% more shine.
- Ideal for first time colour clients
- Adds depth and tone
- Gently formula with acid pH – ammonia-free and peroxide-free
- Fast and easy application
- Silver shades avaliable to refine grey/white hair
- Lasts up to 10 shampoos
- Up to 30% grey/white hair coverage
Perfection by Color Fresh is a specialty leave-in colour product. It contains direct dyes and a vitamin care complex to add vibrant colour and shine to professional colour treatments. An extremely versatile produce, it is ideal as both a colour refresher and for evening out different tones – and beautifully conditioned hair.
- Ideal for colour correction
- Adds tone
- Caring formula with acid pH – ammonia-free and peroxide-free
- Quick application and no development time
- Creative tool: fast and easy to apply
- Conditions the hair and gives an intensive shine boost
- Grey/white blending. Up to 15%